Truckside Advertising

One over-the-road fleet vehicle creates over 10 million visual impressions in a single year.

Over 90% of travelers notice the graphics and words they see on fleet vehicles.

75% of consumers form an impression about a company based on its fleet graphics.

30% of people base buying decisions on impressions they receive from company vehicles.

With these types of numbers in mind, your fleet graphics can’t afford to be anything but exceptional. That’s why it pays to invest your fleet identification dollars in Caldeira Concepts, a specialist providing companies around the country with the most eye-catching vehicle graphics on the road today.

Caldeira Concepts can help you turn your fleet graphics into your most cost-effective advertising avenue. In fact, studies have shown that, when placed on vehicles which average 100,000 miles a year, fleet graphics can make 1000 visual impressions for as little as 18 cents.

The image quality of truckside advertising produced by Caldeira Concepts is unequaled in our industry. Available in both digital and screen-printed formats, our fleet graphics are the result of a state-of-the-art process which allows us to deliver razor-sharp images and bright, bold colors previously unavailable with large-format printing.